Summary
Tu Lugar Ideal is a multiplatform Real Estate & Lifestyle brand combining luxury properties, interviews, investment trends, and audiovisual content across web and social media.
The project required more than a traditional website. The goal was to build a scalable digital ecosystem that connects content, properties, audience engagement, CRM automation, and AI-driven interaction into one centralized system.
We developed a structured platform architecture, integrated HubSpot CRM, implemented automation flows, and deployed an AI chatbot to support modern user experience and lead management.
The result is a professional, scalable digital asset positioned for global expansion.
Instead of building a simple listing website, we engineered a scalable media-driven platform designed to unify content production, audience engagement, and business automation into one cohesive system.
What We Built
• Full website architecture and platform structure
• Content-first navigation system
• HubSpot CRM integration
• Automated lead capture and segmentation
• AI-powered chatbot integration
• Participation & partnership funnel system
• Mobile-first responsive design
• Multichannel-ready content ecosystem
Key Results
• Centralized digital hub for media + real estate operations
• Structured audience journeys (viewers, investors, partners)
• CRM-ready system for scalable growth
• Automated lead organization and follow-up readiness
• Enhanced engagement through AI chatbot assistance
• Platform built for long-term expansion across global markets